So by now we’ve all heard of Google Business Profile? But most of us still seem to be in the dark about how powerful it can be. It’s kind of an ‘All-In-One’ platform for your business. Let me break it down for you!
So, what exactly is a Google Business Profile? It’s your most important information that shows up when people Google businesses in your area. It shows up when someone searches for your business or related keywords, giving them quick access to important info like your address, phone number, hours, and even photos. But more than that it’s a social media page for businesses too. You can post updates, including events, sales and coupons right to your profile.
Now, why do businesses use it? Let’s count the ways!
First off, it’s all about visibility. When someone Googles your business, you want to make sure they find accurate and up-to-date information. That’s where Google Business Profile comes in handy. It helps you show up in local search results, making it easier for people to discover and connect with you.
There’s a lot more though. 61% of people don’t trust a business if they can’t find you online. Having a Google Business Profile boosts your credibility. When potential customers see that you have a legit presence on Google, it reassures them that you’re the real deal. Plus, it’s a great way to showcase your glowing reviews and ratings, which can help sway undecided shoppers in your favor.
Okay, so let’s talk about how to use Google Business Profile effectively. First things first, claim and verify your listing. This lets Google know that you’re the rightful owner of your business, and gives you full control over how it appears in search results.
Next, fill out ALL the details! 72% of businesses have outdated information listed online. Make sure your listing includes accurate information about your business, like your address, phone number, and hours. Don’t forget to add some eye-catching photos to showcase what makes your business special. Google’s analytics say you more than double your engagement and traffic when you have more than 100 photos.
Then there’s engagement! Encourage happy customers to leave reviews and ratings on your Google Business Profile. Make sure to respond to those reviews—whether they’re good, bad, or somewhere in between. It shows that you value feedback and are committed to providing top-notch service.
Last but not least, keep your listing fresh and up-to-date. Whether you’re running a special promotion, changing your hours, or adding new services, make sure to update your Google Business Profile accordingly. After all, you want to make sure you’re always putting your best foot forward! And Google is starting to delete profiles that haven’t been updated.
So there you have it! Google Business Profile might seem like a small thing, but trust me, it can make a big difference for your business. With a little bit of time and effort, you can use it to boost your visibility, build credibility, and attract more customers than ever before.